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How Virtual Assistants Can Attract New Customers With The Right Approach

  • Catherine Gladwyn has gained 13,000 TikTok followers in a matter of weeks talking about her work as a virtual assistant.
  • She gives tips on how to be a virtual assistant, what services to offer to how to get clients.
  • She writes about her six tips on how virtual assistants should approach potential clients.

I was recovering from my second cycle of neurosurgery in seven months in January when I decided to focus on TikTok.

I downloaded it in December and only had 70 subscribers when I had surgery. When I was recovering, I couldn’t concentrate on my work as a virtual assistant.

I employ 12 virtual assistants and my company earns a lot more than when I was an executive assistant from 9 to 5. I decided to use TikTok to give advice on how to get started in this high demand job that supports remote businesses.

I made videos about what services people could offer, how much you could earn and how to get the first clients. I found success I think because most of the TikTokers virtual assistants are in the US and I’m one of the few in the UK.

Now I have 13,000 subscribers and often sell more of my e-books – “How to be a Virtual Assistant” and “How to Get Started as a VA” – in a day than I previously sold in a month.

I give my subscribers tips on how to get started, where to find clients, and what services to offer.

Here are my six tips for approaching potential clients once you’re up and running.

Find the intended recipient’s email address instead of the generic address

This is not always possible, but try to find the person concerned before giving up and send a generic address by e-mail.

As a personal assistant, I was an email gatekeeper. I know how much can get overlooked when people are busy, so go straight to the decision maker.

Also, website contact forms most often go to spam, which is why I don’t have any more.

Avoid corporate talk – be as conversational as you would face to face

Do not address it to sir/madam, as it sounds like a cold message from a mass campaign. Show the recipient that it is intended for them personally.

This means business owners are much more relaxed and able to be themselves. If you’re speaking in business, it can – and does – turn people off. It freaks me out when people do that to me.

Refer to something about them

Maybe they just moved? Mention it. One of my first clients told me he wanted to keep reading my first email because I had referenced his recent move.

He said it showed that I had done my homework and was genuinely interested in his business.

Don’t forget to include a catchy subject line

I used to do email marketing for my clients in addition to my own emails. There’s always a massive shift in open rates when the subject line piques someone’s interest. Think of it like a headline in an article. What would attract the recipient’s interest?

Also, be brief and straight to the point. You are targeting busy business owners. What are you offering, and how will it help them? If I get an email that sounds like “War and Peace,” I’m waving my white flag before I even get to the second paragraph.

Share why they might need your services

I saw a massive shift in potential clients becoming actual clients when I explained why my services would benefit them instead of just listing what I did. Sometimes people need to spell it out.

For example, if you’re targeting merchants, don’t just say, “I offer inbox management.” You should say, “I can manage your emails and flag those that need your attention and deal with those that don’t so you can focus on manual tasks.”

Make it about them

They are not interested in you but in what you can do for them. I soon learned that these business owners were not interested in our resumes.

They just want to know what you’re doing and how it can help them. Once I stopped talking about my background and got to the point, my emails got a higher response rate.

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