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3 Ways to Use a Virtual Assistant to Grow Your Online Presence (and Sales)

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We live in the information age, which is why growing your online presence (and, therefore, sales) is critically important for every business. A Virtual Assistant (VA) can help generate leads and even prospect for you at a fraction of the cost of an in-house employee!

If the statement above sounds unreal to you, allow me to share some of the ways your VA can increase your bottom line:

Lead generation and business prospecting. A VA can search for ideal clients on LinkedIn. My VA stores their contact information in our ideal client database, engages with ideal client messages, and sends them a connection request or follow-up message.

Engagement on social networks. A VA can help you engage with your audience on social media and turn your meaningful connections into valuable ones.

Customer relationship management. A VA can help you with customer relations by attending your meetings and taking minutes, updating your CRM with relevant information about your customers and/or prospects, and creating proposal templates. They can even track any potential deals that slip through the cracks and cost you money.

Related: Hiring Virtual Assistants Is the ‘New Normal’

Step up your game with a VA

Having a trusted VA or team working with you is a recipe for improved business and quality of life. Many people would agree that VAs are a much-needed source of relief in the midst of this pandemic. A VA’s job can range from answering phone calls and making reservations to organizing your email inbox and calendar.

Having a strong team of virtual assistants is a major lifesaver. Virtual assistants can still take care of small tasks so you can focus on the big picture. Having a VA allows you to free up your time and focus on the activities that are most important to you.

To be honest, I’ve never really liked the term “virtual assistant” because it’s too broad. It’s best to hire people for specific skill sets. For example, I call my virtual assistant an executive assistant. She takes care of all my executive tasks, like replying to my social media comments, scheduling appointments, and practically managing my calendar. She specializes in organizing my life and making me look good every day. I give her the opportunity to become the best at what she does, and she takes on more and more responsibility over time.

Never hire a general “virtual assistant”; hire specialized people instead. Here’s the truth about the success of my virtual team of specialists: I don’t like people doing mindless tasks. I want people to be smart. I want people to find better ways of doing things. I don’t want to keep people all the time on what they should be doing. I want someone who can proactively say, “Maybe there’s a better way to do this.” I’d rather hire someone who is really good at one thing than someone who has a little experience at a lot of things.

Related: How to Create Standard Operating Procedures for Virtual Assistants

Having a steady stream of leads in your sales pipeline is important to your business, and you don’t have to do it all yourself. I used to wear so many hats like most entrepreneurs. Today, all I have to do is tell people how awesome my team of 100+ VAs is.

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